SEO the Smart Way

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Blue Oceans vs Red Oceans

Blue oceans vs read oceans, and how and why they matter.

Do you know the difference between the two?


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Interview with Louis Grenier – Traffic Builders

Next up in our interview series is Louis Grenier! Louis is a Dublin-based digital marketer who previously founded a conversion optimisation consultancy called Slices, before recently moving to work for Hotjar. He has also started a digital marketing podcast called ‘Everyone Hates Marketers’.

Louis has an interesting perspective on marketing and one that focuses on building value and relationships over buzzy marketing ‘hacks’.  It’s very refreshing and I think you are going to enjoy this one. I know I did!

Welcome, Louis!


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Interview with John Ring From Tinderpoint – Traffic Builders

Welcome back to the ‘Traffic Builders’ Interview Series! Today we have Irish internet luminary (if that’s not too bold a phrase) – John Ring, Managing Director of digital agency Tinderpoint!

John is perhaps more better known in online marketing circles as “RingJohn”, and it is a pleasure to have him feature on the site.

Read on to learn about how John worked with Google when they were just three people in an office in London, what it was like working online and doing SEO in 1997, and how his agency has recently moved on from “RingJohn”!


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Increase Your Rankings with This Simple Two-Step Technique

SEO is a huge area, and it can seem like there are a million (often confusing) ways to get to your goals of higher rankings and more traffic.

Today, let’s look at a way you can get closer to your goals using a technique that I believe to be underrated, but which is beautifully simple. 

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SEO Tips for Beginners

SEO can be complex, and despite the huge volume of online resources devoted to the topic, you may still be left scratching your head as to how you match up when it comes to your own website and online presence. 

seo for beginners

All is not lost, however. To start driving your online presence forward, I believe that the best way to learn and improve is to start by obtaining a firm grasp of the basics with some simple tips and pointers.  Then, you can use this as a strong foundation on which to build your knowledge and expertise on the topic. 

So without further ado, let’s get started with some SEO tips you can start implementing right now!

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Newstalk FM, Let Me Pay to Listen to Your Station!

Attention, my favourite station, Newstalk FM! Some constructive feedback I’d love to hear your take on in fact.

Interruptive, pushy, outbound marketing – it’s something that seems to be only getting worse, not better! Even with all the talk of inbound marketing, building a relationship with prospective customers and site visitors and so on, it still seems that more than ever we do battle every day with constant pop-ups, creepy advertising but most of all – interruptive, irritating advertising in the form of that media staple – ads!

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Traffic Builders – Paul Cawley of Learn Inbound

Next up on our ‘Traffic Builders‘ series is Paul Cawley of Learn Inbound. Paul is an experienced digital marketing and SEO specialist working with a range of clients to help them achieve their traffic and conversion goals.

Welcome to the series, Paul!


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Traffic Builders – 9 Questions for Beatrice Whelan

First up on our ‘Traffic Builders’ interview series is Beatrice Whelan! Beatrice is an award winning social media and content strategist with over ten years’ experience in the B2B tech sector. Her current role is Global Content Manager for Social Media & Events at Sage. Beatrice also sits on the board of the Irish Internet Association (IIA).

Beatrice Whelan Sage

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What Analyzing 1 Million Google Search Results Taught Us

I recently read with interest a very comprehensive post by Brian Dean of Backlinko where he talked about a study he undertook in cooperation with a number of SEO data providers (including SEMRush, Clickstream and Ahrefs).

The study involved an analysis of one million Google Search results with the intention of identify patterns and trends within the dataset to arrive at some insights around ranking factors on Google.

seo for beginners

Many of the findings will reveal nothing especially new to most SEOs, but I wanted to pull out five of the more interesting insights from the study.

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SEO Career Tips – 3 Ways to Be a Better SEO

SEO is partly a science, but mostly an art. It differs fundamentally from most other digital marketing channels such as paid search, display and affiliate marketing – all of which depend far more on budget and ROI constraints. These channels are also far less creative.

As such, it’s important to keep up to date with trends, ideas and insights from within the industry in order to stay creative, fresh and engaged with the art of SEO.  In this post, I would like to explore some ways that you can achieve this whilst still having plenty of time for the day job.

seo career tips

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