What is SEO the Smart Way?

SEO the Smart Way was founded in early 2016 as a dedicated free resource for all things SEO, and more generally as a marketing blog. It is primarily designed to serve both SEO professionals and businesses and individuals looking to learn more about SEO and search marketing.

This blog will cover a range of topics across the SEO and marketing sphere, including but not limited to content marketing, link-building, onsite optimisation, reporting, analytics, as well as more general musings and insights.

Who is behind this blog?

The founder of SEO the Smart Way is Anton McCarthy, who has 12+ years experience in digital marketing, having worked for Google and also as a search marketing consultant for a number of years, helping a wide variety of clients to grow their business through attracting more traffic, revenue and inquiries online.

Anton McCarthy SEO


Anton is an absolute master at digital marketing and all things Google. He is exceptionally skilled in Google Adwords. I have worked with Anton multiple times at Shopify and in addition to being highly qualified, he is fast, easy to work with, and friendly. – Mark Hayes, Director of Communications at Shopify.

I have worked with Anton on various projects over the last 2 years. I have always found him to be pleasant and honourable to deal with. He is very knowledgeable about all aspects of online marketing and how to plan / execute successful campaigns. He is hugely experienced and his insights are a huge asset to any online marketing campaign. – Jeff Sheridan, MD at Matrix Internet Web Design and Digital Marketing.

Affiliate Notice

Some of the links and banners on this website may contain affiliate links. This means that if you click on one of the links and make a purchase with the third party, I may receive a commission. You will not pay any extra of course, and hopefully you will consider using one of these links to make your purchase if you get value from SEO The Smart Way.