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Category: SEO

Interview with John Ring From Tinderpoint – Traffic Builders

Welcome back to the ‘Traffic Builders’ Interview Series! Today we have Irish internet luminary (if that’s not too bold a phrase) – John Ring, Managing Director of digital agency Tinderpoint!

John is perhaps more better known in online marketing circles as “RingJohn”, and it is a pleasure to have him feature on the site.

Read on to learn about how John worked with Google when they were just three people in an office in London, what it was like working online and doing SEO in 1997, and how his agency has recently moved on from “RingJohn”!

john-ring-tinderpoint

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Increase Your Rankings with This Simple Two-Step Technique

SEO is a huge area, and it can seem like there are a million (often confusing) ways to get to your goals of higher rankings and more traffic.

Today, let’s look at a way you can get closer to your goals using a technique that I believe to be underrated, but which is beautifully simple. 

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SEO Tips for Beginners

SEO can be complex, and despite the huge volume of online resources devoted to the topic, you may still be left scratching your head as to how you match up when it comes to your own website and online presence. 

seo for beginners

All is not lost, however. To start driving your online presence forward, I believe that the best way to learn and improve is to start by obtaining a firm grasp of the basics with some simple tips and pointers.  Then, you can use this as a strong foundation on which to build your knowledge and expertise on the topic. 

So without further ado, let’s get started with some SEO tips you can start implementing right now!

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Traffic Builders – Paul Cawley of Learn Inbound

Next up on our ‘Traffic Builders‘ series is Paul Cawley of Learn Inbound. Paul is an experienced digital marketing and SEO specialist working with a range of clients to help them achieve their traffic and conversion goals.

Welcome to the series, Paul!

paul-cawley-learn-inbound

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Traffic Builders – 9 Questions for Beatrice Whelan

First up on our ‘Traffic Builders’ interview series is Beatrice Whelan! Beatrice is an award winning social media and content strategist with over ten years’ experience in the B2B tech sector. Her current role is Global Content Manager for Social Media & Events at Sage. Beatrice also sits on the board of the Irish Internet Association (IIA).

Beatrice Whelan Sage

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What Analyzing 1 Million Google Search Results Taught Us

I recently read with interest a very comprehensive post by Brian Dean of Backlinko where he talked about a study he undertook in cooperation with a number of SEO data providers (including SEMRush, Clickstream and Ahrefs).

The study involved an analysis of one million Google Search results with the intention of identify patterns and trends within the dataset to arrive at some insights around ranking factors on Google.

seo for beginners

Many of the findings will reveal nothing especially new to most SEOs, but I wanted to pull out five of the more interesting insights from the study.

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SEO Career Tips – 3 Ways to Be a Better SEO

SEO is partly a science, but mostly an art. It differs fundamentally from most other digital marketing channels such as paid search, display and affiliate marketing – all of which depend far more on budget and ROI constraints. These channels are also far less creative.

As such, it’s important to keep up to date with trends, ideas and insights from within the industry in order to stay creative, fresh and engaged with the art of SEO.  In this post, I would like to explore some ways that you can achieve this whilst still having plenty of time for the day job.

seo career tips

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Website Migrations – 5 SEO Considerations

I was once in charge of managing a site migration for a client from an SEO perspective. I was working with the managing director and developers within a web design agency, who were carrying out a website redesign for the client. The website was going to stay on the same domain, but it was moving to a new platform with a new format for URLs and additional content which included new product description formats (this was an Ecommerce store).

site migrations and seo

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SEO and Branding – How They Work Together

When you do a search on Google for ‘accountants San Francisco’, what do you see? Let’s imagine that you are the owner of an accountancy firm in San Francisco, or an SEO or digital marketing specialist working with such a firm. If you are seeking to rank and get more traffic from searchers looking for an accountant in San Francisco, would you feel daunted – or encouraged – by the challenge ahead?

seo and branding

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5 Key Analytics Metrics You Should Be Tracking

Analytics and tracking is a key component of SEO – and sometimes one of the most enjoyable part of life as an SEO! The vast amount of data and reporting options out there, however, can muddy the waters when it comes to identifying the reports you should really be paying attention to on a daily and weekly basis.

website analytics metrics

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