SEO is a huge area, and it can seem like there are a million (often confusing) ways to get to your goals of higher rankings and more traffic.
Today, let’s look at a way you can get closer to your goals using a technique that I believe to be underrated, but which is beautifully simple.
I was once in charge of managing a site migration for a client from an SEO perspective. I was working with the managing director and developers within a web design agency, who were carrying out a website redesign for the client. The website was going to stay on the same domain, but it was moving to a new platform with a new format for URLs and additional content which included new product description formats (this was an Ecommerce store).